Case study
Developing the Jute Cluster at Bagalkot and Vijayapura
A jute products cluster built on both soft interventions for the artisans and hard infrastructure — including a raw material bank that cuts input costs by removing intermediaries.
What we found
- Artisans were procuring raw material from long distances at high landing cost.
- During season times they could not procure at a reasonable price, as agents acted as barriers to SHG members.
- Products lacked the branding, packaging and market exposure to command better prices.
What we did
- A full soft intervention programme: value addition awareness, trust and capacity building, exposure visits, design thinking, technology enhancement, brand building, digital awareness and financial literacy.
- Set up a Common Facility Centre at Bagalkot.
- Set up a raw material bank within the vicinity of the cluster.
What is different now
- Bulk procurement through the raw material bank substantially reduced landing cost for members.
- Artisans gained direct market exposure through exhibitions and improved product presentation.
From the field
Photographs from the project
Drop project photographs into /public/images/case-studies/jute-cluster-bagalkot/
named 01.jpg through 04.jpg.
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